Great Things Happen When the Right Partners Come Together.

Over the years we have learned what brokers already know: customers like having choice in how they purchase insurance. People choose their method of buying insurance before choosing their supplier. Over 80% of Manitobans prefer to buy their personal insurance through a broker. It’s no different with CAA Members. When we consider the demographics of our insurance customers, we think that the number could be even higher. CAA Insurance was created to support our Members. We think the best way to serve them is by giving them the ability to purchase through the method and relationships they already know and trust.

We think we’re special in lots of ways! For our Brokers, there are three key differences between us and other insurance companies:

• A trusted brand. Customers know CAA already and trust us to help them out. Whether at the side of the road or in our CAA Stores, CAA has outstanding customer service that consistently puts our Members first. In March 2017, a national poll conducted by Leger Research and commissioned by Argyle Public Relationship Index^™, Canadians were surveyed about the six most important factors which attract them to a brand – trust, satisfaction, perceived commitment, influence of the public, caring for customers and concern for people. The poll showed customers ranked us as one of the most trusted insurance brands in Canada. “When a consumer feels like they have a relationship with a brand, they are more likely to do business with it and recommend it to others, new research suggests. And some brands are better at building relationships than others.”

In the same year, the Canadian Automobile Association (CAA) was named the second-most trusted brand in the country overall and number one for relationship trust, among a list of 294 companies in the Gustavson Brand Trust Index. Canadians were surveyed on various dimensions of trust that influence whether consumers interact with a product.

• We are owned by a not-for-profit organization. We are first and foremost, driven by offering Member value and not by shareholder profits. We have one goal – to provide the benefits of CAA Insurance to CAA Members. While we want to be profitable and being profitable means being responsibly priced, our Members (your customers) are at the heart of everything we do.

• Our excellent Claims Service. We know almost every insurer says they have leading Claims Service – some certainly do. But isn’t it nice to know that when your customer has a claim they will most likely be dealing with an organization to which they are also a member? Both our Brokers and CAA are equally invested in the customer’s safety and well-being. We are truly in this together!

Our experience has told us that customers choose their buying channel before they choose price, and market research shows that our target audience has an even higher propensity to buy through a broker. Over 80% of CAA Members in Manitoba want to buy their insurance through the broker channel. Not only do we have a large opportunity together, we are laser-focused on building the products, pricing strategy and value-added benefits that makes CAA Insurance an excellent option for your customers. At the same time, we are constantly looking for new ways to better serve their evolving needs. This isn’t just about offering our insurance through brokers, it’s about winning with brokers.

It’s not very large and we want to keep it that way. Our goal isn’t to be in every brokerage office. It’s to make sure our Members can access CAA Insurance through a broker near them, while also ensuring we can offer industry-leading service to the brokers we have partnerships with. Most insurers can only focus on a narrow selection of their broker relationships. We are dedicated to driving value for all our Brokers. This means keeping our focus on the right kind of mutually beneficial relationships.

We are very committed to this principle. If we are going to offer our insurance under one brand, it is critical that what your customer receives is exactly the same as what they could get through our own brokerage. Yes, we’ve done the detailed analysis and we know that both channels are on par from a profitability perspective. But even more importantly, it’s just the right thing to do.

We are looking for brokers who value strong partnerships, and are willing to work with us to find ways to grow the CAA Insurance portfolio with them. Most importantly, we want brokers who are committed to their customers and their communities. People like us! We aren’t trying to be the #1 insurer in your office, but we are committed to being the best relationship you have with an insurer. We are looking for partners who are also committed to us. Whether it is placing a new client with CAA Insurance because it is the best solution for them or doing the same for an existing client, we want to work with brokers who understand the value of CAA Insurance and CAA Membership, and who want to provide that value to their customers.

With nearly 140,000 households in Manitoba, there are lots of ways we can do that. Each broker has unique needs and we will work with you to uncover opportunities. We delivered co-branded campaigns and offer sales tools meant to help your team identify and offer CAA Insurance to the right customers. We haven’t been on this journey for long, but we’re continuously learning better ways to work with and support our Broker partners. Using brokers’ insights and experience, we expect to be adding to our support solutions on a regular basis.

Doing that just isn’t who we are. Great relationships are built on trust, and we want to earn yours. No policy is worth eroding the trust we build with our Brokers and customers. Besides, it’s the customer’s choice of who they want to purchase their insurance from and we completely respect that. It’s why we’re entering the broker market.

You serve your clients well. You’ve earned their loyalty. We want to support the growth of our Brokers and we want to serve our Members in the way they are most comfortable. You take care of them and we take care of you. That’s our promise.